Selected work
Different businesses. Distinct stories. Made to stop the scroll.
A growing collection of fictional concept projects, each created to show how strategy, copy and visuals can work together.
Concept example
Specialty coffee bar · Comparison
Fern & Filter
Most guests order the same drink out of habit. This side-by-side carousel helps them choose with confidence—and opens up the rest of the menu.
Cream, espresso brown and burnt orange · Bold editorial direction
01 / 07
Concept example
Cat boarding · Step-by-step guide
De Vensterbank
First-time boarding can feel stressful. Five practical tips answer the questions owners already have and build trust before they get in touch.
Dusty blue and terracotta · Calm, homely direction
01 / 07
Concept example
Reformer Pilates studio · Myth versus fact
Northline Pilates
Common misconceptions can stop people before they ever book. This carousel replaces hesitation with clear, welcoming answers and an easy first step.
Warm neutrals and soft terracotta · Refined, reassuring direction
01 / 07
Concept example
Dog grooming salon · Educational checklist
Borstelbos
Owners do not always know when grooming is due. This practical checklist makes the signs easy to spot and turns helpful advice into a natural reason to book.
Soft sage and peach · Friendly, practical direction
01 / 07
Concept example
Dog walking service · A morning timeline
De Buitenbende
Leaving your dog with someone else takes trust. This visual timeline shows exactly what happens from pick-up to the happy, tired return home.
Deep navy and golden yellow · Energetic, dependable direction
01 / 07
Your business, your style